Aloha Mai!

For over 40 years, our team of researchers, analysts, and data specialists has had the privilege of partnering with organizations dedicated to making Hawai‘i stronger for all communities.

By asking thousands of research questions, we’ve supported hundreds of businesses, non-profits, community organizations, and public agencies in uncovering perceptions that matter to Hawai‘i’s residents.

Looking to understand your members, customers, or community better?

Questions?

We’d love to hear more about your work and explore how we can support your mission.

Let’s partner to strengthen Hawai‘i today, and for generations to come.

Reach out to us and let’s make a difference together.

Research Methodology

Our Clients

Sample Projects

Shaping Tomorrow’s Lāhui:
Ward Research Presents 2025 Community Trends & Data

The opening day of the 2025 Native Hawaiian Convention concluded with an insightful data report presentation by Rebecca Soon, President of Ward Research – Hawaiʻi’s Native Hawaiian, woman-owned market research firm. Her presentation highlighted key findings and emerging trends shaping the Native Hawaiian community, delivering valuable data to inform future strategies and strengthen community impact.

Rebecca Soon Joins Voice of Business Podcast:
How Local Market Research Drives Smarter Strategies & Positive Change in Hawai‘i

  • What do Hawai‘i consumers really want?

  • How are local sentiments shaping housing & tourism policy?

  • How can your business better serve employees and community?

Rebecca Soon of Ward Research joins Voice of Business podcast by the Chamber of Commerce Hawai’i to reveal how local market research drives smarter strategies and positive change across our islands. Essential listening for Hawaii’s business leaders!

Listen now

Be the Voice of Hawai‘i – Join Hawai‘i Panel Research

At the heart of Ward Research are the voices of thousands of kama‘āina — real Hawai‘i residents like you. We ask what you think, feel, and need so local businesses, non-profits, and agencies can build a stronger future for our islands.

When you join today you’ll:

  • Directly shape products, services, and decisions that matter here at home

  • Earn points for every short survey (just 5–15 minutes)

  • Redeem points for popular gift cards

  • Answer anytime, on any device – it fits your schedule

It’s free, takes under 2 minutes to sign up, and every opinion counts.

Join the HPR ‘ohana now and help make Hawai‘i better for all of us.

Join HPR Today

Get a call from 808-460-3460

Wondering about that incoming call from 808-460-3460? It's Ward Research, Inc.—a trusted, local Hawaiʻi survey company conducting important research for government agencies, businesses, and nonprofits.

We're not telemarketers—we never sell anything. Our friendly, Hawaiʻi-based interviewers are simply inviting you to share your manaʻo on issues that matter, like transportation, education, healthcare, and more.

Learn more

Join Our Team

Join our team at Ward Research and help shape the future of Hawai‘i through impactful insights and meaningful partnerships.

Apply Now