Welcome to Ward Research
President's Message
The Ward Approach
Our Resources
Market Research Services
Your Hawaii Connection
Partial Client List
Contact Us
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We have a history of handling data collection for many mainland market research firms whose clients do business in Hawaii. As a result, Ward Research has developed expertise in facilitating research for firms that have not had the opportunity to work in this multi-ethnic, multi-cultural environment, which differs from all other U.S. markets.

What we do for out-of-state firms:

  • We review questionnaires for Hawaii appropriateness.

  • We suggest ways to improve response rates in Hawaii and the Pacific.

  • We employ interviewers who are comfortable with distinctive local slang (Pidgin).

  • We provide quality control to ensure that samples are representative of Hawaii's population — i.e., appropriately attentive to demographic quotas.

 

 

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