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We have a history of
handling data collection for many mainland market research firms whose clients
do business in Hawaii. As a result, Ward Research has developed expertise
in facilitating research for firms that have not had the opportunity to
work in this multi-ethnic, multi-cultural environment, which differs from
all other U.S. markets.
What we do for out-of-state
firms:
- We review questionnaires
for Hawaii appropriateness.
- We suggest ways
to improve response rates in Hawaii and the Pacific.
- We employ interviewers
who are comfortable with distinctive local slang (Pidgin).
- We provide quality
control to ensure that samples are representative of Hawaii's population
i.e., appropriately attentive to demographic quotas.

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